Phox is a sextet doing alternative folk and indie music ostensibly out of Madison, Wisconsin after returning to their home state after various individual career failures and wrong turns. According to their own copy, they originated as friends in high school from the hamlet of Baraboo, WI, “a place where kids often drink poisoned groundwater and become endowed mutants.” They hit the musical circuit last year and became overnight successes after having hit the woodshed for two or so years prior. They caught everyone’s attention at SXSW, the iTunes Festival, and Lollapalooza. Their debut self-titled album was released June 24th on Partisan Records. Here is a video of them while they were in the beginning of their rise:
Life, Project Management, and Everything 