disruptive innovation

Last week I found myself in business development mode, as I often am, in explaining to a prospective client our future plans in terms of software development.  The point that I was making was that it was not our goal to simply reproduce the functionality that every other software solution provider offered, but to improve how the industry does business by making the drive for change through the application of appropriate technology so compelling through efficiencies, elimination of redundancy, and improved productivity, that not making the change would be deemed foolish.  In sum, we are out to take a process and improve on it through the application of disruptive technology.  I highlighted my point by stating:  “It is not our goal to simply reproduce functionality so we can party like it’s 1998, it’s been eight software generations since that time and technology has provided us smarter and better ways of doing things.”