At least that is what a reader is led to believe by reading this article that appeared over the weekend. For those of you who didn’t catch it, Alphabet, which formerly had an R&D shop under the old Google moniker known as Google X, does pure R&D. According to the reporter, one Conor Doughtery, the problem, you see, is that R&D doesn’t always translate into a direct short-term profit. He then makes this absurd statement: “Building a research division is an old and often unsuccessful concept.” He knows this because some professor at Arizona State University–that world-leading hotbed of innovation and high tech–told him so. (Yes, there is sarcasm in that sentence).
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Rise of the Machines — Drivers of Change in Business and Project Management
Last week I found myself in business development mode, as I often am, in explaining to a prospective client our future plans in terms of software development. The point that I was making was that it was not our goal to simply reproduce the functionality that every other software solution provider offered, but to improve how the industry does business by making the drive for change through the application of appropriate technology so compelling through efficiencies, elimination of redundancy, and improved productivity, that not making the change would be deemed foolish. In sum, we are out to take a process and improve on it through the application of disruptive technology. I highlighted my point by stating: “It is not our goal to simply reproduce functionality so we can party like it’s 1998, it’s been eight software generations since that time and technology has provided us smarter and better ways of doing things.”
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Life, Project Management, and Everything 