user interface design

“Any customer can have a car painted any colour that he wants so long as it is black.”  — Statement by Henry Ford in “My Life and Work”, by Henry Ford, in collaboration with Samuel Crowther, 1922, page 72

The Henry Ford quote, which he made half-jokingly to his sales staff in 1909, is relevant to this discussion because the information sector has developed along the lines of the auto and many other industries.  The statement was only half-joking because Ford’s cars could be had in three colors.  But in 1909 Henry Ford had found a massive market niche that would allow him to sell inexpensive cars to the masses.  His competition wasn’t so much as other auto manufacturers, many of whom catered to the whims of the rich and more affluent members of society, but against the main means of individualized transportation at the time–the horse and buggy.  The color was not so much important to this market as was the need for simplicity and utility.