What is the responsibility of those in high tech for ensuring that that their products are used in an ethical manner? That information management is a product of empiricism is self-evident. Project and business managers who would delude themselves by relying on invalid information usually find themselves facing hard reality in a most unpleasant manner. How do we separate out the fanciful from the real when information is flattened, highlighted by the issue, raised over the last year, of fake news? These are the issues that I address in my latest post at AITS.org. Please check it out.