Potato, Potahto, Tomato, Tomahto: Data Normalization vs. Standardization, Why the Difference Matters

In my vocation I run a technology company devoted to program management solutions that is primarily concerned with taking data and converting it into information to establish a knowledge-based environment. Similarly, in my avocation I deal with the meaning of information and how to turn it into insight and knowledge. This latter activity concerns the subject areas of history, sociology, and science.

In my travels just prior to and since the New Year, I have come upon a number of experts and fellow enthusiasts in these respective fields. The overwhelming numbers of these encounters have been productive, educational, and cordial. We respectfully disagree in some cases about the significance of a particular approach, governance when it comes to project and program management policy, but generally there is a great deal of agreement, particularly on basic facts and terminology. But some areas of disagreement–particularly those that come from left field–tend to be the most interesting because they create an opportunity to clarify a larger issue.

In a recent venue I encountered this last example where the issue was the use of the phrase data normalization. The issue at hand was that the use of “data normalization” suggested some statistical methodology in reconciling data into a standard schema. Instead, it was suggested, the term “data standardization” was more appropriate.

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Takin’ Care of Business — Information Economics in Project Management

Neoclassical economics abhors inefficiency, and yet inefficiencies exist.  Among the core issues that create inefficiencies is the asymmetrical nature of information.  Asymmetry is an accepted cornerstone of economics that leads to inefficiency.  We can see in our daily lives and employment the effects of one party in a transaction having more information than the other:  knowing whether the used car you are buying is a lemon, measuring risk in the purchase of an investment and, apropos to this post, identifying how our information systems allow us to manage complex projects.

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